Retail and Brand Experience Designer
in Coimbatore
(she/her)
I am a designer who loves to create business identities.
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Smortr > Saroja
Stores in National Parks should blend into their natural surroundings while providing a shelter from the outdoor elements. The exterior of this store in Glacier National Park takes notes from the traditional ’70s log cabins found in the area. The interior emphasizes the coziness desired after a long hike, with a fireplace and warm lighting and finishes. A well-placed painting ties the mountains of coffee origin countries to the dramatic backdrop of the nearby Rockies.
The store is inside one of Shanghai's luxury shopping centers. The design creates an elevated cafe experience for the customers to take a break and relax or to casually hangout with friends.
Product Label - Kumbakonam Degree Coffee
Product label designed for a startup coffee company.
Starbucks first Licensed PickUp only store inside the OSU campus. The earthy calm palette coordinates with OSU's famous scarlet and gray school colors and makes the store feel warm and inviting.The heart of the store is the sculptural service counter. It was formed from a custom color corian with a shape wholly inspired by OSU's mascot - the Buckeye. The perimeter is clad in white oak slats and full height metal trim accentuated by smooth wood veneer to emphasize customer touch points.
The Schuster Performing Arts Center in downtown Dayton Ohio is the premier presenter and host for ats, culture and entertainment in this region. The store, located off of an impressive 6 story glass atrium spanning an entire city block designed by famed architect Cesar Pelli, is a busy pass through for business profesionals and visitors. The design goal was to integrate with the existing architecture, particularly the shoji screen style sliding doors at our storefront. The palette was kept neutral, using white oak and light paint colors. The interior screens reveal a merch display, a lean on counter, a wordmark logo, and a coffee landscape photo printed on wood veneer
Renovation of an existing Starbucks store inside Mandalay Bay Resort, Las Vegas. The material palette including white oak wood, gold metal accents, a dynamic back bar tile pattern and a deep brown textured wall covering uplift the space to make it warm and inviting. Sweeping curves that run along the store creates visual movement and brings the whole store forward. The engine was expanded to support larger sales volume.
Smortr > Saroja
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